Author name: Varsha Verma

5.5.1 Meaning and Importance of Diversification of Agricultural Activities Meaning Diversification in agriculture is crucial to mitigate risks in the sector and offer sustainable livelihood options to rural communities. It involves a significant portion of the growing agricultural workforce finding alternative employment in non-farm sectors. Diversification can be categorized into two aspects: (a) Diversification of […]

5.4.1 Meaning and Features of Agricultural Marketing Agricultural marketing is the process of selling farm produce from farmers through wholesalers and stockists to end consumers. It encompasses all activities from harvesting to the final sale, involving processing, grading, packaging, storage, and selling when prices are favorable. Features of Agricultural Marketing: (a) Agricultural products incur high